If the popularity of Augustine (NZ) is anything to go by, Kiwi women would love Lilly Pulitzer!
Kelly Coe's Auckland-based label is overtly fun, flirty, and girly!! all words associated with Lilly.
Coe saw a gap in the NZ market for bright fun fashion and started Augustine with her husband Nathan in 2008.
My Facebook feed is ablaze with "ISO Augustine" and the other lines under its umbrella- Stella Royal (plus size!) and Charlo (casual, versatile pieces)
We are known as a nation obsessed with black and navy fashion, as seen with Nom D and Zambesi, and visitors often comment on this! Before Augustine, the only established designer to use bright colour was Trelise Cooper but her pieces can be pricey.
*Stolen images are Augustine from malletts.co.nz and
bottom image is Lilly Pulitzer from katiesbliss.com
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